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  • Who
  • What
  • Why
  • Client press coverage
  • Contact info
  • Öffentlichkeitsarbeit
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    Oasis PR enables ad tech, e-commerce, mobile, security, games, and other technology companies to write a story that is uniquely their own, and then tell that story to their targeted audiences – prospective clients, partners, investors, and other influencers – to generate press coverage which drives business.
     
     
     
     
     
     
     
     
     
     
     
     

  • What Oasis PR does

     

    Oasis PR is a full-service Public Relations agency that generates press coverage in the relevant media to drive leads. By working closely with clients to define objectives and messaging, Oasis PR delivers results that help to establish and grow your business.

     

    Uriah Av-Ron, Founder, Oasis PR, brings over two decades of experience in advertising, marketing and public relations.

    Messaging & Strategy

    With increasing market competition, Oasis
    PR helps you define messaging points
    which will be uniquely your own and serve
    as the basis for telling your story.


    From conducting a competitive analysis of the media landscape to uncover the most relevant journalists and bloggers to defining your plan of action, Oasis PR makes sure that your tactical PR program is grounded in a sound strategy.
     
     
     
     
     
     
     
     
     
     
    Uriah Av-Ron

    Content Creation

    Oasis PR develops compelling narratives through which to tell your story, from press releases and case studies to bylined commentaries and speaking engagements.

    Media Relations

    Reaching out to the most relevant reporters, bloggers and analysts with a unique angle based on their coverage / interests, Oasis PR secures press coverage in leading publications that tells your story and drives business forward.
  • Why Oasis PR

    "If you build it, 'they' will come." — Field of Dreams
     

    Unfortunately, even if you have the best technology, the best app or the best solution, they don’t necessarily come.

     

     

    For them—prospective customers, strategic partners and investors—to come, you need a catalyst to drive them to visit your website, send you an email or make a sales call. Oasis Public Relations helps you tell your story to generate effective press coverage that drives prospects to you.

     

     

     

    Everybody is the leading !@#$ provider of something. But who cares? Your customers don’t. They have a problem and are looking for someone to solve it. What are the customer pains that your technology solves? That’s where your public relations should begin. That's the story you need to tell.

     

     

    Oasis PR writes customer-centric narratives which enable you to most effectively tell your story.
    To find the most relevant media outlets for your story, Oasis PR conducts extensive competitive analysis of the media landscape in order to uncover the influencers—journalists, bloggers, and industry opinion leaders. These influencers are then contacted with tailored pitches which generate press coverage to drive your business forward.
     
     
     
     
     
     
     
     
     
     

  • Client Press Coverage

     

    How Programmatic OOH can reignite the cross-channel customer journey

     

    Google's integration of Out Of Home technology will push marketers along the cross-channel customer journey according to Zoomd CMO Omri Argaman.

    How 5G Implementation Amplified Brand Value

     

    Zoomd CMO Omri Argaman highlights the marketing and user engagement value that 5G technology will bring to marketers and users watching games in sports stadiums.

    World Cup Is a Key Performance Marketing Opportunity for US Brands

     

    In preparation for the coming FIFA World Cup, Zoomd and Adjust offer advice for marketers based on campaign results from Euro 2020.

    Zoomd: Despite iOS privacy updates, Meta still tops user acquisition channels

     

    Dean Takahashi covers research from Zoomd and Adjust showing that Meta (and Google) still dominate user acquisition, well ahead of TikTok (for now).

    How TikTok's Difference Delivers on Performance

     

    Zoomd VP Media Yair Yaskerovitch writes about the success his company is achieving for apps and games on TikTok - even in product categories that one wouldn't expect - like fintech.

    Moving Content Recommendation out of the Chumbox

     

    WhizzCo CEO Alon Rosenthal addresses the industry's Chumbox reputation, offering recommendations to help publishers improve user experience and drive higher-quality advertisers.

    WhizzCo On Why Content Recommendation Needs A Shakeup And A Makeover

    AdExchanger's Allison Schiff quotes data from WhizzCo showing a variance of 267% between the highest and lowest eCPMs, and an even greater divergence for cost-per-click (eCPC) ads, highlighting the need to unlock the content recommendation market.

    Why Sharing User Data Trends can make Social Media better for Everyone

    Following yet another social media scandal, Omri Argaman, the CMO of mobile user acquisition platform Zoomd, wonders if sharing data can't help make social media safer and better for teens.

    Why Podcasting won't be anything more than a Niche Ad Vertical

    In response to the audio boom driven by investments and M&A around podcasting, Zoomd CMO Omri Argaman believes that podcasting will remain a niche ad vertical based on the challenges of multitasking while listening to podcasts and the relatively low usage rates of audiobooks versus print books.

    Why Snapchat Works to Drive Lead Generation in a Post-IDFA World

    Daniel Avshalom and Ofer Yaniv from Zoomd share details regarding how Snapchat performed for clients after Apple terminated IDFA tracking for advertisers.

    WhizzCo helps publishers maximize their content recommendation revenue

    Coming out of stealth mode, WhizzCo is the first solution enabling publishers to work with multiple Content Recommendation vendors simultaneously. The company's proprietary predictive technology analyzes ad performance and other variables and then serves the ad with the highest predicted CPM which increases publisher revenue by 37.7%.

    Is #EngageResponsibly the Most Responsible way to Combat Hate Speech?

    With #EngageResponsibly dominating the marketing technology press, Oasis PR penned a response calling on the industry to honestly assess the program and the real root of social media vitriol published by AdAge.

    Will Device Manufacturers Challenge The Mobile Ad Landscape?

    YouAppi VP of Partnerships Meiry Vaknin writes about the new opportunities for device manufacturers to return to mobile advertising through on-phone sensors and smart appliance integrations.

    YouAppi Rolls Out Retargeting Tool To Bring A Retention Mindset To Growth Marketing

    YouAppi announces ReAppi, the company's app retargeting solution. Here's AdExchanger's Allison Schiff's coverage.

    YouAppi: How ecommerce apps can get a 70% improvement in returning users

    VentureBeat's Dean Takahashi writes about how Ecommerce Apps can increase revenue in the coming holiday season thanks to app retargeting and re-engagement powered by YouAppi.

    WSJ CMO Today: Your Take on VW

    WSJ CMO Today editor Nat Ives included my opinion on Volkswagen's new ad campaign addressing Diesel Gate. It made me long for Farfegnugen.

    GeoEdge CEO on ad integrity & safety

    GeoEdge CEO Amnon Siev talks with ClickZ's Tessa Judge about what it takes to keep publishers and ultimately users safe when visiting their favorite websites and apps.

    Malicious code hidden in advert images cost ad networks $1.13bn this year

    ZDNet's Charlie Osborne writes about the growth in Steganography -- the embedding of malicious code hidden in ad images -- as documented by GeoEdge's Real-Time Blocking.

    Will Data Portability Hurt Facebook’s Ad Business?

    Liberdy CEO Koby Ram opines that though data portability won’t kill Facebook, it will provide users with an easy way to port their data from Facebook to a data locker, enabling them to start profiting directly from their data. And it will give marketers access to higher-quality data with users’ consent.

    Scale is Killing Advertising

    Creative Clicks' CEO Raymond Kokken encourages marketers and agencies to be creative, think beyond KPIs and broaden their use of platforms in his thought leadership post published in Ad Age.

    These Chatbot Usage Metrics Will Change Your Customer Service Strategy

    Entrepreneur, Investor, Advisor and noted Blogger Murray Newlands interviewed SnatchBot CTO and co-founder Avi Ben Ezra in this insightful post on Forbes about the company's chatbot usage metrics.

    eMarketer: Creative Remains a Challenge on Mobile Video

    According to eMarketer editor Rimma Kats, 'developing effective creative' is the leading challenge for mobile video based on research from YouAppi.

    Study: Mobile video presents several challenges for marketers

    Despite the exponential growth of video viewing on all mobile devices, mobile marketers face several challenges with video, according to research from YouAppi from Rob Williams' post in Mobile Marketer.

    The world's going mobile, but is marketing keeping pace?

    YouAppi CRO Leo Giel talks to CNBC from the company's booth at MWC in Barcelona about the trends in mobile app marketing: http://video.cnbc.com/gallery/?video=3000606002

    Startup Wizer releases AI-based marketing survey platform

    Barry Levine from MarTech Today writes about Wizer's Self-Learning Consumer Research Solution that Delivers A.I.-driven Knowledge for Marketers within 48 Hours and Future Dynamic Recommendations Over Time.

    Video-Enhanced Email Designed for Profit

    Direct Marketing News' Al Urbanski write about how in email video via PowerInbox are increasing email engagement rates for marketers like Edmunds.com

    YouAppi Closes $13.1M Series B To Grow Its Mobile User Acquisition Service In Asia

    Bangkok-based TechCrunch writer Jon Russell writes about mobile user acquisition pioneer YouAppi's $13.1 Million B Round earmarked for Asian expansion

    The Marketing Stack is Dead

    The Marketing Stack: To Build, Buy OR Integrate? Nielsen Innovate VP Business Development Dov Yarkoni shares some thoughts on marketing management in today's challenging Cross-Channel, Cross-Device, Cross-Everything environment

    Inc's 15 Israeli Start-ups to Watch

    In his post in Inc., Likeable Local CEO Dave Kerpen includes Fraudlogix among the 15 most promising Israeli Start-ups for 2016.

    In a Mobile World, Data Is the Future for Ad Agencies

    YouAppi's Leo Giel penned an opinion piece in AdAge about how today, agencies are uniquely positioned to use 1st party data from marketers, publishers and technology solution providers in order to optimize marketing and customer - marketer relations.

    Edmunds.com integrates video into email for a 34% increase in CTR thanks to PowerInbox

    In this MarketingSherpa case study, Edmunds.com Director of Customer Retention Marketing John Ken discusses how PowerInbox improves email performance via video integration, dynamic and personalized content optimized on the open and deep linking for app customers.

    Ad Fraudsters Exploit Amazon Cloud

    Jack Marshall from The Wall Street Journal writes about research from Fraudlogix, a provider of advanced fraud detection solutions, showing that Amazon's Web Services (AWS) is the leading source of fake (non-human) Internet traffic.

    Twitter's Got It Right: Why CFOs Can Oversee Marketing

    Bylined commentary  in Ad Age from YouAppi CEO Moshe Vaknin about why Twitter's decision to let CFO Anthony Noto manage marketing makes sense.

    Android Game Apps Are Becoming As Profitable As Those On The iPhone

    Rob Price from Business Insider covers data from DAU-UP showing that Android revenue Average Revenue Per User (ARPU) is equaling iOS ARPU.

    Colour Impacts Mobile Ad Performance

    Warc covers data from mobile ad network Todacell, whose mathematical and computational algorithms reveal that bright, multi-colored ads perform better in lower GDP per capita countries while minimalist colors perform better in countries with a high GDP per capita.

    Crosswise Is The New Cross-Screen Kid On The Block

    AdExchanger's Allison Schiff covers the launch of cross-device identification provider Crosswise and the company's unique partnership with LiveRamp.

    AppsFlyer For Ad Agencies Rolls Out With Brand Support

    Laurie Sullivan covers the launch of mobile attribution analytics provider AppsFlyer's solution for ad agencies.

    Mobile Game Development: When to Think of Monetization?

    Bylined commentary published in Gamasutra provides monetization advice for mobile game developers.

    Eric Schmidt's Venture Cash Funds

    Advertising Age's Kate Kaye writes about Innovation Endeavors' investment in Datorama, a company which offers a cross-media marketing data integration technology for TV, social, video, search, CRM data, and even print.

    Study: Social Networks Deliver Most Effective Mobile App Marketing Channel For Conversions, Quality & Volume

    After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppsFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users, as covered by Amy Gesenhues on Marketing Land.

    Varick Builds Data Management Platform,

    Partners with eXelate on proprietary software

    Tim Peterson writes for Adweek about ad data provider eXelate's partnership with Varick for the latter's Data Management Platform.

    Older Americans Love New Tech But Hate to Admit it (STUDY)

    Mashable's Zoe Fox covers research from Perion about older Americans' use of new technology.

    MoMinis takes on $4.5M more to expand its Android app portal

    Alex Wilhelm covers MoMinis (now Playscape) funding round for The Next Web

    Exelate’s Zagorski on the Looming Ad Tech Battle

    Digiday's Carla Rover interviews eXelate CEO Mark Zagorski about the state of the ad tech industry and the company's work with comScore to validate's eXelate's audience data segments.

    One More Use for Facebook Credits: Incentives

    Tricia Duryee writes about Ifeelgoods $6.5 million round of funding and the company's digital promotions platform for All Things Digital.

    WinBuyer Looks to offer Retailers Real-Time Insights

    Internet Retailer's Thad Rueter covers WinBuyer's new offering which provides online retailers with real-time market and consumer insights that generate an up to 20% increase in conversions.

    Exploring Ways to Build a Better Consumer Profile

    The Wall Street Journal's Emily Steel writes about ad data provider eXelate's online - offline partnership with Nielsen

    Your Online Clicks Have Value

     

    Stephanie Clifford covers online ad targeting data for The New York Times, highlighting industry leaders eXelate and BlueKai.

    Your Online Clicks Have Value

     

    Stephanie Clifford covers online ad targeting data for The New York Times, highlighting industry leaders eXelate and BlueKai.
  • When can we meet?

    To arrange a meeting, please email:
    info@oasis-pr.com
    OR call:
    (646) 755-6120 (US)
    +972-50-7-427-087 (Int'l)

  • Öffentlichkeitsarbeit

    Oasis PR ist eine PR-Agentur ins Leben gerufen, um internationalen Unternehmen im Technologie-, Mobil-, Spiel- und E-Commerce Bereich, sichere Pressedeckung in den USA und in den internationalen Medien zu ermöglichen. Die Agentur weist eine hohe Erfahrung darin auf, Unternehmen, welche außerhalb der USA lokalisiert sind, eine intensive Pressedeckung mit relevanten Reportern bereitzustellen, was wiederum den Kunden ermöglicht, ihre Themenstellungen an relevante Zielgruppen heranzubringen.
     
    Oasis PR arbeitet in europäischen Zeitzonen, und bietet daher seine Serviceleistungen für deutsche Unternehmen, zu lokalen Arbeitszeiten an.
     
    Oasis PR bietet Medien-Beziehungen sowie Medien-Training an, um die Qualität und Quantität der Presseabdeckung zu verbessern. Von The New York Times and The Wall Street Journal bis hin zu Advertising Age, Adweek, TechCrunch, VentureBeat, Internet Retailer und vielen mehr, Oasis PR ermöglicht Kunden sichere Presseabdeckung in den relevanten Medien, mit dem Ziel geschäftliche Beziehungen zu etablieren.
     
    Um Oasis PR Presseabdeckungen kennenzulernen, bitte clicken sie hier.
     
    Um Oasis PR zu kontaktieren, bitte clicken sie hier.
Uriah Av-Ron | Copyright 2021
 
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